GUILDFORD, UK – 10th April 2019 – Moschino and Maxis™, a studio of Electronic Arts (NASDAQ:EA) announced that Jeremy Scott will host his annual Palm Springs Desert Party with The Sims™ to celebrate the launch of a new capsule collection. Inspired by the popular life simulation video game franchise, a whole collection of ready-to-wear items and accessories including Moschino items with pixelated designs and a limited run of eight Moschino x The Sims items will be available at Moschino boutiques worldwide as well as Moschino.com on April 13th.
The Sims and Moschino collaboration is exciting for fans of both brands as it brings together two industry leaders both known for a celebration of individuality. This capsule collection will feature iconic motifs from The Sims reimagined as Moschino Couture pieces such as a Plumbob bathing suit, a Freezer Bunny cell phone cover and a Uni-Lama T-shirt. These special items highlight the freedom of self-expression and creativity that both the Moschino brand and The Sims franchise are known for. One item from the capsule collection, a Freezer Bunny hoodie, will also be released after the event within all of The Sims current titles including The Sims 4, The Sims Mobile and The Sims FreePlay with more game-related announcements to come later this year.
“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” said Jeremy Scott, Creative Director of Moschino. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”
Celebrating nearly 20 years of endless possibilities to play with life, The Sims has brought players the power to express themselves through video games in a way that is most authentic and meaningful to them. Through unique avatar Sims they create, players control everything from hairstyles, skin tones and outfits, to Sim’s homes, hobbies, and career aspirations across vibrant environments. In The Sims 4, players have the power to create and control their Sims in a virtual world where there are no rules. The Sims 4 is available on the PlayStation®4 computer entertainment system, Xbox One all-in-one games and entertainment system from Microsoft and PC via Origin™. For players on the go, both The Sims Mobile and The Sims FreePlay are available for free* on iOS and Android platforms.
To join The Sims conversation, please like The Sims on Facebook, follow on Twitter and Instagram or subscribe to the YouTube channel. To share in the Moschino conversation, use the official #MoschinoXTheSims hashtag.
*Network fees may apply.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA has more than 300 million registered players around the world.
In fiscal year 2018, EA posted GAAP net revenue of $5.15 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
Maxis, EA SPORTS, Battlefield, The Sims, Need for Speed, Dragon Age, Plants vs. Zombies and Origin are trademarks of Electronic Arts Inc. John Madden, NFL, NBA, UFC, NHL, and FIFA are the property of their respective owners and used with permission. PlayStation is a registered trademark of Sony Interactive Entertainment Inc.
Italian luxury brand, Moschino was founded in 1983 and rose to the forefront of the international fashion scene through the ironic, tongue-in-cheek designs. In 2013, Jeremy Scott was appointed Creative Director and the brand hit a new high with his unexpected original designs that paid homage to Franco Moschino’s original concepts but were infused Scott’s unique vision and sartorial wit. Moschino S.p.A. is the owner of the Moschino brands. The company, which was a licensor of AEFFE S.p.A. since from the brand debut in 1983, was acquired by AEFFE S.p.A. in 1999.